Looking for a digital marketing agency that can help you with PPC, social media and programmatic advertising? Look no further! At our agency Kaizen Marketing, we specialize in helping clients achieve their paid media goals. We are committed to assisting our clients in reaching their goals as we know the need of raising awareness and increasing sales.
We establish a great knowledge before spending any digital expenditure since a successful digital marketing agency must have a good awareness of the business of its client. Our digital marketing agency processes start with the Goals and objectives are the starts of everything we do, and our advertising services are tailored to meet those.
Once we have the goals and objectives, we look at audience insights, a time when we can research and educate ourselves about your business.
Next comes the overarching strategy, which is a high-level plan that will help us allocate the correct resources to each activity.
This sets a framework for developing an efficient channel strategy where we look at which advertising platform will be best.
In some cases, we may need to look at a partner strategy, perhaps specific publishers whom we need to partner with in order to get special access to inventory or data.
Next comes the content production and media plan, which will outline all the content we will produce and where it will be placed.
Each platform is different, so we need to adapt creativity to the channel.
Next, we launch, and the program optimization begins.
Continuous reporting is a big focus for our clients and us, giving them transparency about how their digital agency is spending its budget.
Finally, the program is reviewed, and further opportunities are identified for additional effective marketing solutions.
We’re committed not just to providing services but also to going above and beyond by offering dedicated support throughout all stages.
International Pay-Per-Click advertising (PPC)
The power of pay-per-click advertising lies in the fact that behind every search, there is some form or intent resulting in a channel which can deliver high conversion rates. With our digital agency partner network, we can run PPC in virtually any language in any country more than translation. Kaizen Marketing is able to improve your campaigns by carefully selecting keywords and target markets that will generate the most relevant high-converting traffic. Our staff consists of very seasoned experts focused in planning and running worldwide PPC campaigns. Looking at important performance metrics specified at the beginning of the marketing plan, we operate as a data-led team. Our expert team then report back with any changes needed to the digital strategy in order to deliver more effective marketing results. For PPC marketing efforts, we use a combination of Google Ads and Bing.
Any digital marketing plan relies on social media in some capacity. Building relationships with consumers and followers across social media platforms including Facebook, Instagram, Snapchat, LinkedIn, Pinterest and the always expanding TikHub is the aim of social media marketing.
Paid social, on the other hand, needs to connect with customers on an emotional level, build brand awareness and ultimately drive more sales. A strong marketing agency worth their salt will choose the right social platform based on your goals, your industry, your market and your target audience.
The right social media agency is one that helps you understand your audience and their needs, not merely what they’re interested in. We know that each social media user interacts with the platform differently. That’s why we develop comprehensive buyer personas to inform our testing and optimization's, ultimately helping you grow your business.
So, what makes us one of the best social and digital marketing agencies? It’s our data-led approach.
Data lies at the heart of every industry-leading social media marketing strategy, and we have the team with the skill set to analyze data, find insights and use it to make decisions about developing a media plan that drives efficiency beyond other digital agencies.
Years of Experience
Advertising Spend
Total Revenue
Satisfied Clients
Our team of digital strategists is always testing new ways to grow clients’ businesses. We have systems set up where we can run hundreds of tests and analyze results through visual dashboards to make the necessary optimizations and get the most out of our client’s online advertising budgets.
To get better results, our marketing agency tests audiences obsessively and experiments extensively with ad-creative. We utilize data-based campaign optimizations that are built out across multiple channels for growth.
Maintaining growth requires strategic planning, which our experts do every week on behalf of our clients, and we do this across many international markets. To most, when you say social advertising, they think of Facebook, but there is more to social media advertising than just Facebook Ads.
You might think that once you start seeing results on your paid social campaigns, you should only focus only Facebook, but we like getting creative with the way in which we think about digital platforms to reach customers. We work together towards increasing touch-points across all major networks to increase scale & efficiency.
– Programmatic buying
– Programmatic media planning
– Programmatic creative
– Programmatic campaign execution
Some of the benefits of working with us for programmatic advertising include:
– Reach: Our programmatic advertising campaigns help you target specific audiences more efficiently and at a lower cost than traditional media buying.
– Transparency: We show you exactly how much you’re spending, where your ads are running, and who’s seeing them.
– Efficiency: Our automated buying means less wasted ad spending. AI and machine learning are used to improve efficiency further.
– Accountability: Because you can track your results, you can see what’s working and adjust your campaigns accordingly.
– Retargeting: One of the unique benefits of programmatic advertising is that you can target previous website visitors with ads as they browse other websites.
Our approach in programmatic is the same as our other digital services, centered around our clients’ needs and always data-led.
Co-Owner, CEO
Co-Owner and COO
Growth Partner
Tracking/Onboarding Specialist
Senior Google Buyer
Senior Meta Buyer
Lead Web Designer
Lead Designer
Head of Email
Social Media Manager
Google Media Buyer
Meta Media Buyer
Meta Media Buyer
Creative Designer
Social Media Strategist
Web Designer
Operations Specialist